Felicin’s history unfolds alongside the everyday work of people, passionately protecting an ancient philosophy of life, in which the relationship between man and land is essential, and gives soul to a natural project of mutual love and shelter.

Felice Rocca

Felice Rocca

In 1927 Felice Rocca (friends called him Felicin) a man who loved his Langa hills and their flavours, scents and fruits, decided to follow his lively, cheerful, energetic soul and to make this attitude become his work.

That’s where the story begins: he opened a restaurant named “Felicin” with his wife Claudina, and the hills of Monforte still welcome its guests.

A genuine passion animated him, and the background of Langhe’s fairytale landscapes helped him make the most of the natural jewels of this land: the seductive, strong-bodied wines; the truffles with their matchless inebriating scent.
His visitors were effortlessly fascinated.

Giorgio Rocca

Giorgio Rocca

Giorgio, one of Felicin’s three children, inherited his passion and enthusiasm. He carried on the family vocation, supported by his wife Rosa.

Together, with character and with a long experience abroad, they transformed the small “family business” into an inviting, cosy setting, where visitors can taste traditional dishes, renewed through the utmost attention to the genuineness of each ingredient – carefully selected among the best offered by the market – and with the aim of making the most of their natural virtues.

Nino Rocca

Nino Rocca

Giorgio’s only son, Felice again – aka Nino – couldn’t escape the call of this family passion, and he got his wife Silvia involved in it too.

Now it’s their turn to bring on the tradition, enthused by their love for food and its vital power, its inborn natural and cultural significance.

This “food culture” that has already reached the third generation of this family gives them the ambition of undergoing a ceaseless renovation, a day-by-day hunt for excellence.